Kraft Heinz

Product workshops

I worked with Kraft Heinz on numerous occasions, facilitating new product workshops across their offices in London and The Netherlands.

The workshops would work as follows; the attendees would complete simple homework and present to the group (this would get the creative juices flowing).

A food expert would present their thinking on the chosen topic and where culturally food / eating occasions were going.

Exercises were completed where teams would create new products. They would fill out an ideas sheet which would then be handed to an illustrator, resulting in a colour sketch of the product.

By the end of the day we had a wall of ideas. The attendees could vote for their top five.

Post workshop we would sent Kraft Heinz the outputs of the day, including all sketches and the selected top five concepts.