Primal Strength
Primal Strength, a gym equipment manufacturer, was nearing completion of a new website build and required multiple images and video to support the site build.
We were tasked with finding a suitable location and capturing a long list of their gym equipment, both standalone and being used by talent. Over two days we built a gym at SWG3 (Glasgow) and captured everything on the list. I Art Directed the photography and video working alongside Rueben Paris (photography) and the Odoom Brothers (video).
Art Direction. Staging. Retouching.