Tv advert for Plumbs - Crafted by our family. Loved by yours.
Plumbs
Plumbs are a family-run soft furnishings business, based in a Victorian factory in Preston. They were losing market share to cheap operators in the Far East and needed to give people a reason to use them over the competition.
I was the Creative Director who pitched and won the business, resulting in a brand refresh, a TV advert, new press ads and social content.
Logo and strapline
Press ads
Packaging
Site visit and research
Before pitching for the business, I insisted on a factory visit. This would enable me to get a strong idea of how the business worked, who worked there and you always get more information with a face-to-face visit than a phone call.
I was shown around by the MD, Sarah and had a really good tour of the building, speaking to many of the skilled staff and getting to know them (which would prove important when we came to film). Sarah mentioned I was the only creative who asked to visit before pitching - this obviously landed well with her.
My stories and photographs helped my team build a good picture of who Plumbs were and what they were hoping to achieve moving forward.