Transport Scotland
A campaign to encourage more bus use across Scotland, following concerns about being in close proximity to other people (post-Covid). I worked with Transport Scotland and multiple bus and coach operators to create a campaign that could run across social, print, digital and OOH.
The idea was quite simple. All journeys, trips and adventures should start with a stop (a bus stop). The campaign aims to promote the benefits of bus and coach travel across Scotland, highlighting how easily it connects people to friends, family, and great times while cutting carbon emissions and reducing travel stress. After agreeing the concept and an illustrative route I needed to show different scenarios that would benefit the public.
With limited budget and a request to represent all people of Scotland, photography wasn’t an option. I felt an illustrative route would work well as it is flexible and we can add a little humour when needed.
Assets were created to feature across social (animated), print, OOH and a bus wrap.
Both the immediate client (Transport Scotland) and the many bus and coach operators were very pleased with the outcome. Every operator could utilise the assets to build on the campaign in their particular region.
Swimming Pool
Museum
The Great Outdoors
Blether on the Bus
Cinema
Campaign Creation / Illustration / Art Direction / Design